National Conference & Expo

February 19-20, 2020 / Cleveland, OH

Huntington Convention Center
300 Lakeside Avenue, Cleveland, OH 44113

February 19Description
12:30pm - 1:00pmRegistration
Sponsored by Merck
1:00pm - 1:05pmOpening Remarks - Ballroom B
Patty Starr, President and CEO, Health Action Council
1:05pm - 2:15pmChoose to Be a Leader of Wholeness - Ballroom B
Priya Lakhi, Senior Advisor, Alyfe Wellbeing Strategies
Being a good leader means embodying the soul and ethos of the people you lead. The most effective leaders reflect the values and principles that their team holds dear.

Wellness leadership brings more than good cheer to the workplace. It addresses the underlying conditions that support or fail to support employee well-being. Effective and thoughtful leaders can be an agent of health, well-being, generosity, and joy, benefiting both the team and management in profound ways. Core well-being leadership skills broaden the ownership of the wellness initiative across the entire organization leading to increased productivity, engaged workers, and organizational growth.

Total Inclusion in Total Rewards - Ballroom B
Cathy Tripp, Managing Director, Willis Towers Watson
To meet the evolving needs of an increasingly diverse workforce, employers must focus on choice and personalization in their Total Rewards program. By the very definition of ‘Total Rewards’, an organization’s Inclusion and Diversity goals need to be well established if they are going to be demonstrated.

We have seen Inclusion and Diversity in talent development and hiring programs, but what does it take to demonstrate it in our Employee Value Proposition, especially in the Total Rewards aspect? This presentation will examine this question and others so attendees can learn how specific benefits can be adjusted to align with organizational Inclusion and Diversity goals.
2:15pm - 2:35pm Networking Break - Exhibit Hall
2:35pm - 3:15pmWhat Has Social Determinants Got to Do with It? - Ballroom B
Susan Fuehrer, President, Institute for H.O.P.E., MetroHealth

Social Determinants of Health (SDoH) are where you are born, live, work, and age. They include socioeconomic status, education, neighborhood, physical environment, employment and social support networks in addition to access to care. Many think that the SDoH only applies to people in poverty but research indicates that almost a third of Americans are stressed over providing for their families’ housing, food transportation, or social support needs. In addition, more than a quarter of Americans have endured health risks stemming from unmet social needs.

These risks have a direct impact on employer’s higher healthcare costs resulting in less favorable outcomes and a less engaged workforce. In this presentation, attendees will learn what social determinants are, how they impact healthcare costs and initiatives to stem the tide that both providers and employers alike can take.

It’s Called Poverty: Getting Beyond the SdoH Hype - Ballroom B
Erine Gray, Founder and CEO, Aunt Bertha

Many SdoH issues do not follow the healthcare paradigm but the problem isn’t really rooted in healthcare. The problem lies in how hard the system is to navigate. In this session, you’ll learn insights about what patients worry about when they’re alone, sitting with a doctor, or talking to a care coordinator. With data from cell phone searches, data kiosks on the streets of New York, and the user experience of tens of thousands of social workers navigating for patients nationwide, attendees will gain insight into trends that will get you asking better questions and framing the patient navigation discussion differently.
3:15pm - 3:25pmNetworking Break - Exhibit Hall
Sponsored by mySugr
3:25pm - 4:25pmThe Evolution of Corporate Benefits Panel Discussion - Ballroom B
Dr. Tim Kowalski, Chief Medical Officer, Progressive Insurance
Erine Gray, Founder & CEO, Aunt Bertha
Susan Fuehrer, President, Institute for H.O.P.E., MetroHealth
Dr. Cyrus Batheja is the National Vice President of Policy & Clinical Solutions at UnitedHealthcare Community & State

What is a benefit today? From the view of an employer, a benefit could mean one thing, from that of an employee, another. A better question may be what are we hoping that benefits can do? Or perhaps, what are they supposed to do and what are stakeholders hoping to get out of them?

In this discussion, we will explore these questions and others as we examine where corporate benefits are today and where they’re headed tomorrow.
4:25pm - 4:30pmClosing Remarks - Ballroom B
4:30pmNetworking Cocktail Reception - Exhibit Hall
Sponsored by EyeMed

February 20Description
7:00am - 7:30amRegistration
Sponsored by Merck
7:35am - 8:15amNetworking Breakfast - Exhibit Hall
Sponsored by VSP
8:15am - 8:30amOpening Remarks - Ballroom B
Patty Starr, President and CEO, Health Action Council
8:30am - 9:30amKeynote: The Future of Everything - Ballroom B
Jason Silva, Storyteller & Futurist
Sponsored by UnitedHealthcare

Technology is upending the world. Acceleration is the new normal...disruption has gone mainstream. There is a sense of vertigo and disorientation. Jobs may become obsolete. Artificial intelligence is superseding human capacities. Biology is becoming a programmable medium. Anxiety is running high. Mental health is in turmoil.

These are mind-blowing transformations — and humans don’t like change. How to respond? How do we leverage these exponentially emerging technologies to impact the world in a positive way? Furthermore — what is the mindset, the CREATIVITY, the consciousness required to thrive in the 21st century? Positive psychologists tell us “the cave we fear holds the treasure we seek." It turns out, moving past our comfort zones is cognitively beneficial. Blowing our minds boosts cognitive flexibility. We become more resilient. More creative. More adaptable.

Join Keynote Jason Silva on a mind-blowing journey into the future of technology, of imagination, of humanity.
9:30am - 9:50amNetworking Break - Exhibit Hall
Sponsored by Medical Mutual of Ohio
9:50am - 10:50amBREAKOUT SESSIONS

Boost Your Communications Strategy with Behavior Design - Room 26A
Shannon Fern, Chief Strategy Officer, Communications Strategy Group
Health communicators too often operate in the abstract. Reaching for aspirations like “engagement” or outcomes like “more traffic” instead of concrete behaviors is often why our efforts come up short. In this session, attendees will learn why behavior should be at the core of communications strategy development, content creation, and distribution/promotion planning. Based on practices developed at the Stanford Persuasive Technology Lab. this session will focus on the development of campaigns that are more persuasive, customized, and likely to spur your audience to action.

What’s Trending in Pharmacy: 2020 & Beyond - Room 26B
Scott Draeger, Pharm.D., Senior Vice President, Clinical Counseling, OptumRx
Get ahead of the curve by taking a deeper look at the latest drug developments, breakthroughs, and innovations that will have the greatest impact on trend this year and beyond. Focused on consumer affordability, precision medicine and management, and advances in pharmacotherapy, attendees will gain insight into what to expect as well as how to be prepared.

The Fundamental Shift from Healthcare to Health - Room 26C
Trinidad Grange-Kyner, Innovation Portfolio Leader, Anthem
Every aspect of our lives is being measured, recorded, and reported but data by itself doesn’t deliver insights. It doesn’t package itself nicely into a discernible pattern from which we can make strategic decisions. It takes people who understand healthcare, combined with the power of cutting-edge technologies to help sort, sift, and focus this mass of detail into something useful.

In addition, the days of going it alone and working in a silo are behind us. The best solutions are often born out of partnerships. The right partnerships can lead to the reality of value-based care models and a personalized health system. Attendees looking toward creating and developing solutions to help shift the paradigm away from healthcare and toward health will find this session on creative collaborations. exponential technologies, and business model evolution timely.
10:50am - 11:10amNetworking/Break - Exhibit Hall
11:10am - 12:10pmBREAKOUT SESSIONS

Benefits Design 2.0 - Where Do We Go from Here? Room 26A
Dr. Bruce Sherman, Chief Medical Officer, National Alliance of Healthcare Purchaser Coalitions
Chronic disease management is a critical issue for employers when it comes to total costs. HDHPs and HSAs have been employed to help manage those costs but have presented challenges to plan members — Due to low health literacy and lack of funding and/or planning HDHP members may not be getting the care they need.

This session aims to increase awareness of benefit design considerations for members on specialty medications as well as the potential impact of HDHPs on complex chronic diseases beyond diabetes and hypertension. Examining several strategies related to HDHP redesign, HSA funding options, and pre-deductible coverage, attendees will take away actionable recommendations designed to achieve benefit goals without creating unintended consequences for members.

The Telehealth Frontier - Room 26B
Presented by Pat Keran, Vice President, Product and Innovation, UnitedHealthcare
Although Telehealth has been available for some time, it is just now receiving widespread attention. With the evolution of technology and the willingness of individuals and providers to use telemedicine as a way to engage, the virtual medium is becoming a foundation for low acuity care.

This presentation will help attendees understand the foundation of where Telehealth is, and where it is going in the areas of behavioral health, primary care, chronic care, and specialty care. It will define strategies for brokers, consultants, clients, and providers in terms of plan offerings and partnerships while demonstrating both trends in cost savings and employee satisfaction.

The Innovative and the Impactful - Room 26C

This ‘Ted Talks’ presentation will cover new and impactful solutions in the ever-expanding marketplace of benefits solutions. From orthopedic cost-reduction strategies for musculoskeletal patients to the ins and outs of modern-day fertility benefits, to an overview of the collaborative care model’s impact on mental and behavioral health services, to rethinking benefit design as an on-demand service, this innovative and impactful session will be sure to leave participants with fresh insight into traditionally difficult benefit challenges.

The Costs of Limiting Access to Quality Mental and Behavioral Health
Jerrod Helms, Head of Sales, Ginger

From Knife to Needle: An Innovative Orthopedic Cost Reduction Strategy
Anthony Vasquez, Executive Vice President, Regenexx

How to Provide Effective, Inclusive, and Supportive Fertility Benefits
Jen Gray, Vice President of Sales, Progyny

On Demand Health Insurance: Reducing Premiums & Satisfying Employees
Dave Dickey, Co-Founder, Bind
12:10pm - 12:40pmResearch Unveiling: Virtual Visits: Trends, Implications, and Recommendations for your Organization - Ballroom B
Craig Kurtzweil, National Vice President, Data Analytics and Innovation, UnitedHealthcare & Angela Whaley, Advanced Analytics Consultant, UnitedHealthcare

Telehealth enables employees to see a doctor virtually whenever and wherever they want; without leaving their workplace or home and for far less than the cost of an emergency room or primary care visit. It is a convenient, cost-effective way for employees and their covered dependents to get quality care whenever and wherever they need it. In this research unveiling, attendees will learn proven strategies and best practices to maximize telehealth’s appropriate use.
12:40pm - 1:40pmNetworking Lunch - Ballroom C
Sponsored by Navitus
1:40pm - 2:40pmInnovation is Everybody’s Business - Ballroom B
Tamara Ghandour, President, Launchstreet
Sponsored by Quantum

The most important skill required for success in today’s rapidly changing world is your ability to innovate, adapt, and harness change. By combining her 25 years of business experience with neuroscience, brain mechanics, and behavioral psychology, Tamara has made innovation tangible and accessible to all of us.

The big myth is that being an innovator is something for the select few with natural-born talents and funky job titles, not everyday people. In this interactive session, attendees will learn how to harness their greatest competitive advantage — their unique, Everyday Innovator styles — to outmaneuver and outperform others in the high-pressure, cluttered landscape that’s become the norm.
2:40pm - 3:40pmBREAKOUT SESSIONS


Harnessing the Power of Data to Drive your Health Benefits Program
Mary Cain, MPH, Senior Director, Clinical Product, Castlight
If driving engagement is your goal, there is nothing more important than high-level data. Through targeted efforts determined by an individual’s claims, search history, eligibility file, health goals, biometrics more, this data allows health benefits programs to develop personalized messaging, target specific groups within opportunity families, and identify cost-saving opportunities.

A FICO Score for Healthcare
Kurt Waltenbaugh, CEO, Carrot Health & Amogh Rajan, Product Manager, Carrot Health
Kurt and his team have developed a FICO score for healthcare that leverages consumer data to assess approximately 255 million American adults. Not relying on clinical data, the scores are accurate predictors of short-term and long-term adverse health outcomes for each individual.

This type of system allows employers to understand rising risks and adverse utilization that employees are predisposed to BEFORE they occur. This session will focus on components of the score including social determinants of health, consumer-level and other publicly available data sources, and the methodology behind this predictive model. The main goal is to give employers a tool where they rely less on clinical data and more on what’s already available to improve health outcomes, engagement, and overall wellness.


The Value of the Primary Care Centric Model
Dr. Jed Constantz, Principal, Primary Care Strategies
As purchasers or sources of primary care, advanced models of primary care finance and delivery can drive more affordable, higher quality benefit plan performance and sustainable primary care offerings. This session will examine case studies that illustrate successful payment reform strategies for the purchase of primary care by employers and the characteristics of successful advanced primary care programs. Attendees will learn how to evaluate their primary care strategy, ways to map out a new strategy and discover the real dollar impact on downstream spending as a return on investment.

The Importance of the Right PCP
Dr. Todd Thames, Regional Medical Director, Grand Rounds
Primary care providers (PCPs) are the first line of defense in enabling patients to live a healthier life; they influence referrals to appropriate specialists, ensure patients adhere to their medications, recommend preventive screening at clinically appropriate times and advise on lifestyles changes that can impact a patient’s overall health profile. But how do you know if you are seeing the right PCP?

Data is critical to the process. To identify a PCP that is best matched to a patient’s clinical and demographic profile, the data must be collected and interpreted correctly. Too often, low-quality health outcomes are the result of ignorance on the part of both patients and providers alike. With high-quality options existing almost anywhere, attendees will learn how to identify them and why defining quality in the context of an individual member is crucial.
3:40pm - 4:00pmNetworking Break - Exhibit Hall
4:00pm - 5:00pmHealthcare Policy Update - Ballroom B
Heather Meade, Principle, Ernst & Young
Specializing in healthcare and tax-exempt policy, Heather advises business leaders, policymakers, trade associations, and nonprofit organizations. She also provides strategic and legislative and regulatory advice on the ACA and employee benefits and works with a diverse group of healthcare payers, providers, and manufacturers.

In this session, Heather will explore the 2020 legislative and regulatory landscape, sharing insights on election-year America and the implications for employer-sponsored healthcare.
5:00pm - 6:00pmCocktail Reception & UnitedHealthcare Children’s Foundation (UHCCF) Giggles to Go Service Project - Ballroom C
Sponsored by UnitedHealthcare
Each bag is filled with giggle-inducing gifts guaranteed to keep children laughing for hours. Once complete, all bags will be donated to the families staying at the Ronald McDonald House of Cleveland!